Critical Considerations in Building Your Social Media Plan
The 2014 Social Media Marketing Industry Report proves social media marketing continues to grow for any business that “sells.” For
Grow Your FFL Business
Grow Your FFL Business
Davenport Guns: Women’s Work
You’ve heard the hype: women are the new shooters … females are the fastest growing demographic in the firearms industry.
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Ruger Helps Dealers Reach New Generation
Ruger is an industry leader when it comes to its own social media marketing efforts and supporting those of its
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They’re After Our Bullets
While the focus appears to be on hunting, the underlying initiative is to create shortages and make all ammunition beyond
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Social Media Crosshairs: Targeting Your Strategy
Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, Snapchat, Flickr, Vine, WordPress and beyond! Will it ever stop? Technology and creativity are
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No Train, No Gain
Let’s get straight to the point. If you’re not completely, effectively, and immediately training your employees, you’re leaving lots of
Grow Your FFL Business
Training the Art of Listening
With the approaching summer months, the inevitable second- and third-quarter slowdown is in sight. While the slowdown presents some challenges, it
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Target Shooting’s Powerful Impact
Target shooting season is here! With warm weather in place across the country shooters will be out in record numbers! Did
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Today’s New, Female Shooter – “How Can You Sell To Me?”
Many of us have suspected intuitively and now know (with the most recent NSSF study) that the number of women
Grow Your FFL Business
Female Perspective from Behind the Gun Counter
Active outdoorswoman, Dawn Walrath, has nearly 20 years of experience in the retail sporting goods industry. Her journey into the