Major Opportunities in Minority Markets

The recent National Shooting Sports Foundation Industry Summit in Savannah, Georgia focused on the theme of diversity. For presentation at the conference and for new reports to be published in the fall, NSSF commissioned researchers LoudDoor and Tobintel to study various aspects of the expanding minority markets for firearms, ammo, accessories, and related services.  When published, these reports will delve deeply into the motivations and traits of these growing market segments.  However, even a surface analysis of the changing U.S. population, and rates of firearms ownership among various ethnic groups reveals opportunities for wise retailers. Bottomline: Make your store, auctions, and website welcoming to new market segments … and you will win!