Taurus’s newest concealed carry pistol shatters many long held notions of firearms design. Company CEO Anthony Acitelli shares the vision that brought “The Curve” semi-auto from the drawing board to waistbands all across the country.
FFL Unleashed: It’s not often a truly “new” design comes along in the firearms world. The Curve is certainly one of them. How did Taurus set about creating it?
Acitelli: We challenged our engineers to create a firearm designed to not only perform as a reliable personal defense handgun, but as a pistol that can literally be worn comfortably everyday.
FFL Unleashed: The Taurus Curve is so different from anything else out there, could you rundown a list of its distinctive features?
Acitelli: The Curve is the first handgun ever to have a radius frame that fits the contours of the human body. It is also the first of its kind to have an integrated light/laser for quick, identifiable target acquisition. And it has an extremely melted design for snag-free use. Summing up its features, it is also unique in the fact that with this compact design, the Curve “prints” like a cell phone.
FFL Unleashed: Who does Taurus view as the primary customer for the Curve?[one_third]
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Acitelli: Someone looking to purchase the Curve could range anywhere from a first time gun buyer looking for a personal defense handgun to that of an individual looking for a comfortable compact every day carry handgun.
FFL Unleashed: For dealers who will be selling the Curve what recommendations do you have in showing it to their customers?
Acitelli: We would suggest that the sales consultant compare the form-fit capabilities of the Curve to that of other handguns in the market.
FFL Unleashed: What are the plans for marketing and promoting the Curve in upcoming months?
Acitelli: There will be a concerted advertising and marketing campaign using print, online, social media, and television as a means of promoting the product as well as its features and functionality, driving consumers into their local retailers.
